planning

The song that we have chosen to produce our music video is: We No Speak Americano sang by Yolanda Be Cool & DCUP. The main reasons we had for choosing this song are that we found the video had been created in an interesting way with retro style effects and it contained different things compared to other videos such as a comedy chase scene. We analysed the video and began to understand how it was completely different from other music videos as it didn't contain people singing and dancing as they normally do. Instead it contained a chase scene involving a confused thief and a police officer! This video was very intriguing as it brought different concepts to traditional types of music videos. This made us think hard about how we would create our own music video with a good comparison to the original.

We researched the song and its genre Swinghouse (Electronic/Dance) and found that the style of video is different to most of the industry, which makes it very interesting and unique. We also looked in to the props that we needed to produce this music video. To create a similar contrast to the original music video that had been produced we took many random shots to create a montage effect.
Our plan was to go out and take many different photographs of the area where we filmed and get various angles to decide which ways were most suitable to take shots from and also to get a good sense of perspective. We also browsed many different clothes shops to look for suitable clothing to create a modern version of the video and calculated how much it cost so we could record our budget.


We researched the genre Swinghouse on many different websites and analysed many of them from websites such as youtube.com, gosong.net & muzu.tv. We took particular notice to many sound effects that were used in the different videos and noticed a regular pattern which was intriguing.

We analysed other swinghouse genre videos and they were all very different from normal music videos and from each other!
One of the videos analysed was 'Riva Starr - When i was drunk' and this mainly about a baby drinking milk! It contained a few effects when the bottles of milk were flying in the air and when one of the bottles was going towards the baby's mouth. What also made this video different was that it contained a regular baby but with a prominent moustache!

Another video we analysed was very different too. It contained a regular room which was a complete mess with clothes and ornaments all over the place and a black & white television. The women from the television vanishes from the TV and ends up coming in from the front door and looks as though she's still in the TV as she is completely in black & white so she looks as though she had walked out of a an old TV! She simply cleans up the room by touching things and they shoot up into the correct place themselves! She also changes everything she touches to black & white too except the man who is staring at her in shock!

Treatment

We Speak No Americano’ is a song by the Australian duo Yolanda Be Cool and producer DCUP and will last approximately 3minutes. The original version of the song which we used was over 7 minutes long and was the club version, however that version was too long for our video so we reduced it down using Adobe Sound Booth. The main audience for our video will be both males and females aged around 15-24, but it will also appeal to older age groups who are fans of swing house and dance music as they are the main genre’s of the song. Therefore, we need to produce an original video which will catch the attention of our target audience but that includes the key elements of a swing house video.As a result, we researched other swing house videos and found the key components that we need to incorporate into our own video, such as: they feature a variety of time periods from the 1900’s, are fast paced, colourful, retro style effects and include lots of random idea’s that doesn’t always match the song (disjuncture). So, we decided that the main idea for our music video would be to begin in our current time period then change the time period to the 1950's and 1920's and end the video in 2010. The storyline will be a comedy and consist of a security guard chasing two men in suits who are trouble makers through each of the different time periods we have chosen. The chase will be filmed in four main locations: the Manchester Arndale car-park, under the subway in Castlefield and on the cobble streets around Castlefield/Manchester. By using a variety of locations, we can film a different time period in each place which will keep the audience’s attention an fits in with our swing house genre. We have considered filming some scene's using a green screen, however this is not in keeping with the genre so we decided against it.

Planning Before we started our filming, we first visted a number of locations around Manchester and Stockport to find the most ideal places to shoot our video. For example, we found that the rooftop of the Manchester Arndale carpark was the best location to shoot a carpark scene as it was quiet and the location shows the area well so the audience may recognise the area. Lewis drew pictures of the area where we wear going to film as this would help us work out what we were going to do filming wise in that location. This is the Image of the tunnel where we shot the last scene the area where this is is newbridge in manchester near castlefield and although this was our last scene we did not film it last as we filmed it when we filmed our castlefield clips for convinience. This picture is of the roof of the Manchester Arndale Center where we filmed our first scene with the car. This picture shows the Castlefield area where we filmed our sepia film whick included varius effects. In this image it shows the manchester museum of science and industry we where going to film outside but got permission to film inside, this was for our B&W 1930's scene. This was an area which we did not use its in the northern quarter,however we found that there were too many people around so had to find another area.

































There are some pictures of Castlefield where we filmed
















Furthermore, once we had chosen our locations we then practiced a number of different ways we could shoot each scene and filmed some test shots to see which would be the best camera angles to use. This then made our shot list easier to produce before we started the actual filming. theese are some test runs of the areas that we chose before acrually fiming as we wanted to see how they looked before filming our recordings for the music video.