planning

The song that we have chosen to produce our music video is: We No Speak Americano sang by Yolanda Be Cool & DCUP. The main reasons we had for choosing this song are that we found the video had been created in an interesting way with retro style effects and it contained different things compared to other videos such as a comedy chase scene. We analysed the video and began to understand how it was completely different from other music videos as it didn't contain people singing and dancing as they normally do. Instead it contained a chase scene involving a confused thief and a police officer! This video was very intriguing as it brought different concepts to traditional types of music videos. This made us think hard about how we would create our own music video with a good comparison to the original.

We researched the song and its genre Swinghouse (Electronic/Dance) and found that the style of video is different to most of the industry, which makes it very interesting and unique. We also looked in to the props that we needed to produce this music video. To create a similar contrast to the original music video that had been produced we took many random shots to create a montage effect.
Our plan was to go out and take many different photographs of the area where we filmed and get various angles to decide which ways were most suitable to take shots from and also to get a good sense of perspective. We also browsed many different clothes shops to look for suitable clothing to create a modern version of the video and calculated how much it cost so we could record our budget.


We researched the genre Swinghouse on many different websites and analysed many of them from websites such as youtube.com, gosong.net & muzu.tv. We took particular notice to many sound effects that were used in the different videos and noticed a regular pattern which was intriguing.

We analysed other swinghouse genre videos and they were all very different from normal music videos and from each other!
One of the videos analysed was 'Riva Starr - When i was drunk' and this mainly about a baby drinking milk! It contained a few effects when the bottles of milk were flying in the air and when one of the bottles was going towards the baby's mouth. What also made this video different was that it contained a regular baby but with a prominent moustache!

Another video we analysed was very different too. It contained a regular room which was a complete mess with clothes and ornaments all over the place and a black & white television. The women from the television vanishes from the TV and ends up coming in from the front door and looks as though she's still in the TV as she is completely in black & white so she looks as though she had walked out of a an old TV! She simply cleans up the room by touching things and they shoot up into the correct place themselves! She also changes everything she touches to black & white too except the man who is staring at her in shock!