Throughout the project we have tried to keep the content in consistency with each other by maintaining relativeness in each piece i.e. the content will show a form of post imperial like the suits each character is wearing a suit (or so much of it) and this is in the video, poster and CD covers. As this is a reference to the 1940's and thus this makes our product appealing because it is different and in a modern society could easily be classed as abstract from the crowd. This can also link with the black & white theme in the video and in the CD covers as Can the colour for more modern days. We also have tried to keep the clash of modern culture and aged culture throughout the work we do as for example the car we used is a modern expensive car and this is used in all our products but it will clash with the black & white theme we have running through. But none more than a better representation of this is the song we used as it's genera is swing-house a mixture of old swing music with modern house music. Also by keeping consistence throughout the products our audiences wont be confused and put off because our products do not tend to change too much. This product thus has a unique selling point for our product as there are very few on the market like it and in the music industry uniqueness is an essential characteristic to become a big success. Due to other similar garner of products we would find this product most likely in a HMV store and the CD cover is the factor that would help this product stand out from the rest with its combination of contrast and simple text it would be easily noticed by consumers eye.
How did you use media technologies in the construction planning and research and evaluation stages?
To plan our work we first went online to have a look at similar songs in our genre of music, which is swing house. We started by using You Tube to research ant analyze the official We no speak Americano video by Yolanda Be Cool and DCUP http://www.youtube.com/watch?v=CR8logunPzQ. The other songs that we looked at were Why don’t you by Gramophonedzie http://www.youtube.com/watch?v=uT8OEtf5r1U, When I was drunk by Riva Starr http://www.youtube.com/watch?v=hLdmoX8UsRA and other similar artists. once we had done this we started to plan the look that we wanted our video to have. We decided that we would do a montage style video and that lead us into looking at the video for The Prodigy's out of space on YouTube http://www.youtube.com/watch?v=qriH-8yeqcE. After we looked at the video we decided that we wanted it to be similar to the original by having a chase scene however we wanted elements from the prodigy video sugh as random colours and the black and white/ sepia from the Gramophonedzie video.
When planning our video we used Google Earth to see where there were potential zones for filming in Manchester were, this was particularly useful as we had to search for cobbled streets which would have been a lot harder to do on foot.
Poster Analysis
The first sequence of the video was inspired by the official video and so we matched the beat of the song to the beginning of our footage. To make it visually interesting, we had a nice Mercedes Benz and we all dressed very smartly to give an unusual effect. After the first chase scene when we all ran indoors, we added a ripple effect to represent a change in surroundings. We took this shot on a sunny day so we had no problems except for the fact it was windy!
The next scene was the chase scene being continued but a bit of comedy being added to it at the same time! as we ran down the slope we created a 3-way split screen of the thief, businessman and security guard doing a funny little dance to add a humorous effect. We also added colours and effects to these different screens. This leads onto another funny scene of the three in a row following each other in a forward & reverse effect!
The chase scene consists of other various effects such as a 2-way split screen of the three men running on the stairs, on one side is them running forwards and on the other side is them running backwards.
We also tried creating a reflective image of ourselves onto the canal river as we ran across the bridge to create a unique scene which hasn't been shown clearly by others.
In the Museum of Science & Industry, we added a black & white effect to give the feeling of an olden age and had a close-up shot of the thief's eyes. It could have been more effective if the close-up shot showed the eyes blinking or in colour.
Our final scene ended with the three men running into subway and this is where the security guard manages to apprehend the thief and secure him with his hands but the thief manages to struggle himself free and ends up punching the security guard and making a run for it!
Our first location shot was at the top of Manchester Arndale car park and this consisted of us running across the car park and then looking for a way to escape which were the doors we all entered. We also added a ripple effect here to give the a good effect showing that we had entered a different place which is why the next scene showed us looking around as though we didn't know how we got there but the chase scene carried on. Then we added a little humour such as a 3 way split screen of all of us doing something funny while on the run! We then ran around a canal dock and right next to the canal. We then ran up and down some stairs which were put up as a splitcreen in the video to give a bizarre effect and then we ran across a bridge. After this scene we added another effect which blended into another scene which was the Museum of Science & Industry. We give this scene a black and white effect to give a more original, old aged image. Then we ran out of the Museum and used a cube effect to change to the final scene which was the tunnel under the bridge. This is where we walked fast and when we edited it, we increased the speed to try and synchronise it with the beat.
Our final scene ended with the three men running into subway and this is where the security guard manages to apprehend the thief and secure him with his hands but the thief manages to struggle himself free and ends up punching the security guard which was done in a blurry effect.
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