The song that we have chosen to produce our music video is: We No Speak Americano sang by Yolanda Be Cool & DCUP. The main reasons we had for choosing this song are that we found the video had been created in an interesting way with retro style effects and it contained different things compared to other videos such as a comedy chase scene. We analysed the video and began to understand how it was completely different from other music videos as it didn't contain people singing and dancing as they normally do. Instead it contained a chase scene involving a confused thief and a police officer! This video was very intriguing as it brought different concepts to traditional types of music videos. This made us think hard about how we would create our own music video with a good comparison to the original.
The first sequence of the video was inspired by the official video and so we matched the beat of the song to the beginning of our footage. To make it visually interesting, we had a nice Mercedes Benz and we all dressed very smartly to give an unusual effect. After the first chase scene when we all ran indoors, we added a ripple effect to represent a change in surroundings. We took this shot on a sunny day so we had no problems except for the fact it was windy!
We filmed in many areas such as Manchester Arndale car park (top floor). At this location, we hired a Mercedes Benz to create a high-class video as music videos don't contain scenes with people coming out of cheap cars! The beginning of the video was created where the businessman parks his classy car and walks off and then the thief, who is very smartly dressed and hidden, sneaks up to the car and breaks into it, is caught almost instantly as the businessman comes back looking for his phone. We decided to dress up smartly as the businessman should look professional and the thief was intended to look as though he was a petty criminal but also involved in organised crime!
When the thief is noticed, it results in a little fight between the businessman and the thief, and the thief ends up being chased by the businessman. As the businessman catches up to the thief after a little run around the car park, he punches him and this is where a security guard sees violence so the security guard ends up chasing the business man! This consisted of us running across the car park as the thief was looking for a way to escape which were the doors we all entered. We also added a ripple effect here to give the a good effect showing that we had entered a different place which is why the next scene showed us looking around as though we didn't know how we got there but the chase scene carried on.
The next scene was the chase scene being continued but a bit of comedy being added to it at the same time! as we ran down the slope we created a 3-way split screen of the thief, businessman and security guard doing a funny little dance to add a humorous effect. We also added colours and effects to these different screens. We got the idea of a coloured effect from the music video of 'The Prodigy - Out of space' as it contained unusual colours and they made the video stand out more. This leads onto another funny scene of us three in a row following each other in a forward & reverse effect!
The chase scene consists of other various effects such as a 2-way split screen of us three men running on the stairs, on one side is us running forwards and on the other side is us running backwards.
We also tried creating a reflective image of ourselves onto the canal river as we ran across the bridge to create a unique scene which hasn't been shown in any music videos we have come across.
In the Museum of Science & Industry, we added a black & white effect to give the feeling of an olden age and had a close-up shot of the thief's eyes. It could have been more effective if the close-up shot showed the eyes blinking or in colour.
The random change of location was done throughout the video in many different locations such as areas in castlefield and in the Museum of Science & Industry where we also added a little comedy such as crazy dancing and silly acting throughout the video to create a humourous effect. In the video, the scene in the Museum of Science & Industry is when the businessman explains to the security guard that its actually a thief he is after to get his stuff back so then both the businessman and security guard start chasing after the thief! The video finally ends in a tunnel under a bridge where the thief is finally arrested and the businessman gets his belongings back but the thief turns around, hits the security guard and runs off again!
The video has many similarities to the official video such as the chase scene and the use of signs, they are also very different. The official video is all filmed in black and white to give it that very retro italian look, where as ours is filmed in a variety of colours such as sepia black and white and parts where a rainbow of colours are used. We chose the montage of d
ifferent colours as we liked its similarities to the video Out of Space by The Prodigy. Another way that our music video differs from the original is that in the official video it is very clear as to what is happening in regards to the scene where as ours has all the effects and changes in time to confuse the audience in to wondering what is happening.
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