Thursday, 6 January 2011

2 How effective is the combination of your main product and ancillary texts

As we can see this video is post imperial and a spoof as it tries to focus its main characteristic as comic. To help create the effect of an old generation the scene are set in an old shanty town with a black shade effect around the edges of the video, also the use of curvy and swirly text throughout the video helps to add to this effect. The video is mainly choreography based so by using unusual actions in time with the beat of the song it helps create a comic effect to the video also to help to this effect is the simple love story that runs throughout (man sees girl, falls in love, try's to impress her, gets into trouble, runs around, meet again and live happily ever after). in the middle of this video the main character becomes exposed to misunderstanding which gets him in trouble with the law and is chased by the police officer. which in event is comic to us as we seen something that the character didn't. AS the strange turn of event unfold he eventually gets what he wants and lives happily ever after, or so he thought as he finds out her cooking is awful. the main use of the camera is medium shots and long shots as this enables us to focus on the choreography of the characters as they run about the scene and creates more humor. (www.youtube.com/watch?v=c7bLO8D9sis)





comparison of original video and our video

we have tried to loosely base our video around the original as our similarities very from the chasing action scene to the minute theme of crime as the black & white theme is consistent through the original video our changes to three different settings and filled with different types of filters and effects, whilst keeping with the original chase scene style we decided that we wanted to make our video more visually interesting and creating my changing the looks of things slowing down or speeding up the clips and adding overlays of Sean with a papa americano sign (keeping with the tradition of the official video). We also has small parts there the clip ran forward then reversed several times in time with the music to give a comical effect and had colours changing in time to actions that the characters were creating. Where this video however is nothing like whet you would normally find as a swing house music video it does have a lot of similar characteristics such as the random almost meaningless video that leaves the viewer wondering what it had to do with anything and also it is similar to the prodigy out of space music video which is dance/electronic music as it is also random and uses various coloured effects.

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