4 How did you use media technologies in the construction planning and research and evaluation stages?

How did you use media technologies in the construction planning and research and evaluation stages?

To plan our work we first went online to have a look at similar songs in our genre of music, which is swing house. We started by using You Tube and Muzu to research ant analyze the official We no speak Americano video by Yolanda Be Cool and DCUP http://www.youtube.com/watch?v=CR8logunPzQ. The other songs that we looked at were Why don’t you by Gramophonedzie http://www.youtube.com/watch?v=uT8OEtf5r1U, When I was drunk by Riva Starr http://www.youtube.com/watch?v=hLdmoX8UsRA and other similar artists. once we had done this we started to plan the look that we wanted our video to have. We decided that we would do a montage style video and that lead us into looking at the video for The Prodigy's out of space on YouTube http://www.youtube.com/watch?v=qriH-8yeqcE. After we looked at the video we decided that we wanted it to be similar to the original by having a chase scene however we wanted elements from the prodigy video sugh as random colours and the black and white/ sepia from the Gramophonedzie video.

When planning our video we used Google Earth to see where there were potential zones for filming in Manchester were, this was particularly useful as we had to search for cobbled streets which would have been a lot harder to do on foot. Also any planning, which had been written or drawn on paper, has been scanned on to a computer so that all members could have a copy if it was necessary.

Although we have had the opportunity to use a Green Screen we decided against is as we felt that it was no applicable as all our filming was done on location. On one side it could have helped by adding to the effects that our video had, including interesting scenery it could however have been too much and made the video look over edited. Also even though our video had a lot editing that made it look digitally created, we wanted all of our original film to be taken on location without filters.

At the stage when they were constructing our video we used the industry standard software Final Cut Pro on an Apple iMac where we had the ability to take advatage of its numerous features. We used a lot the video filters for colour such as sepia and black and white, another way which we used Final Cut Pro to edit the video was to layer parts of the video on top of each other to create a ghostly like illusion. We used the razor tool to cut parts of film up so that they could be repeated several times over to the beat of the music.