3) What have you learned from your audience feedback?

The audience had many comments which were both positive and negative.
Positive comments included good use of colour and editing effects such as the three way split screen scene where a variety of colours were used to emphasize on each individual person. Also, the ripple effect which merged the first scene to the second scene received positive comments as it created the confusing effect we wanted which helped us to change location smoothly in an effective way.
There were many other generally good comments to the effects used when we changed scenes and the angle shots that were taken were noted to be good and useful.

The audience also had negative comments. Among these was that no cartoonistic sounds were used to create more of a comedy video. Also, advice was given to add speech bubbles with words like 'pow!' or 'boom!' to help give more of an impact! Other comments were that the beginning scene of the music video was simple and should have had more effects or jump cuts.

We changed many different effects and managed to synchronise the time of the effects with the sounds of the beat in the song. We also added more coloured effects and differents kinds of effects such as backwards and forwards repeated motion. We also displayed a picture of No Americano cup of coffee to show a comparison of a name off a starbucks menu compared to a music video!

Angles main comments were not enough different camera angles, and more would have made the video more interesting and professional looking.

locations There were some good comments on the location from people saying that our chosen locations such as Castlefield and the Manchester Museum of Science and Industry were good choices for the times that the different scenes were set in.
lighting

Mise en scene! the overall comments where that sometimes lighting was a off and that there was no added on sound effects, but also it was commented that our costumes never changed, then we pointed out that we had not changed character wise but the scene has, from this it leads me to believe that we should have made that clearer at the start of the video.